S3 E03 - Insights Driven Content Strategy | Peter Walker - Head of Insights @ Carta
Stacking Growth | The B2B Marketing Podcast
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What Do You Know About Equity Compensation?
A simple pitch makes a ton of sense for people who are hiring a bunch of new candidates. When it comes to why someone should listen to insights versus doing it their own way, what you need to do is get one or two salespeople to give your approach a shock. "You bring me an insight and that insight makes me more money because I'm having more conversations," he says.
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