Stacking Growth | The B2B Marketing Podcast cover image

S3 E03 - Insights Driven Content Strategy | Peter Walker - Head of Insights @ Carta

Stacking Growth | The B2B Marketing Podcast

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Do You Ever Need to Rely on the Data Science Team?

Peter Walker: I rely super heavily on our data science team. They produce all of these beautiful, clean, easy to use data sets that are piped into looker or other databases. And then I get to play around with all the results of that data and do a little bit more transforming on my end. But they do a lot of heavy lifting to make sure that the data that we're pulling out of the product is accurate, it's timely, it's updated in the right ways,. It's easy to access. All of that infrastructure stuff is something they handle and I couldn't do my job if they weren't doing that. Carl.: Can you walk us through your lattice

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