S3 E03 - Insights Driven Content Strategy | Peter Walker - Head of Insights @ Carta
Stacking Growth | The B2B Marketing Podcast
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The Lattice Framework for Measurement of Effort
Peter: I'm hearing that you all had a culture to begin with even before you got there of like testing new weird stuff and experimenting. You know, what I wanted to ask about is measurement. How do you measure some of these organic strategies or things that are happening in dark social? Carl: We actually hired Carl only to talk about sales. He doesn't actually do any sales. So he has plenty of time to be on a really interesting, interesting topic.
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