S3 E03 - Insights Driven Content Strategy | Peter Walker - Head of Insights @ Carta
Stacking Growth | The B2B Marketing Podcast
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The Battle of Non-Obvious Insights in Marketing and Sales
Carter: It's a battle of non-obvious insights in marketing and sales. Most companies we talk to don't know, don't have any. And now you're sitting on a gold mine of it. I get more questions from the marketing team every week than the rest of the company combined almost because they are the ones that are closer to the customers. So then marketers can come to me and I can take something off of the data team's plate.
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