UI Breakfast: UI/UX Design and Product Strategy Episode 267: Content Testing with Erica Jorgensen
May 12, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 4min
The Voice and Tone Is Cheesy
03:38 • 2min
The Paradox of Content Design
06:00 • 4min
How to Name Your Products and Features
10:01 • 3min
The Problem With Upper Field
13:00 • 3min
How to Use Content Research to Inform A, B Experiments
16:09 • 2min
How to Use A, B Experiments to Test Your Content
17:55 • 2min
How to Use Multiple Choice Tests to Improve Your Customer Experience
19:36 • 2min
How to Use Content Testing to Improve Your Results
21:22 • 2min
The Problem With the Silver Plan
23:24 • 5min
How to Find Customers Who Have Abandoned Your Company
28:10 • 3min
How to Find Independent Eyes to Look at Your Work
31:33 • 3min
How to Test Your Most Important Content
34:41 • 6min