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Episode 267: Content Testing with Erica Jorgensen
UI Breakfast: UI/UX Design and Product Strategy
The Problem With the Silver Plan
Obamacare, also known as Obamacare in America, is forcing people to buy health insurance. The company's website was designed with bronze, silver and gold plans for sale. But when customers saw the plan names they were confused about what kind of coverage it offered. "We initially thought the HTML had a bug in it because so few people were clicking on it"
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