How to Find Customers Who Have Abandoned Your Company

How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more.

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Show Notes

• Strategic Content Design — a book by Erica Jorgensen
• Amazon, Microsoft, Chewy — Erica’s places of work
• Judy Blume — one of Erica’s favorite authors
• 11 Key Content Design Considerations
• UserTesting, UserZoom, SurveyMonkey
• Cloze Test for Reading Comprehension
• The Complete Guide to Heat Maps
• A Refresher on A/B Testing
• Design for Cognitive Bias — a book by David Dylan Thomas
• The Cognitive Bias Podcast  — a podcast hosted by David Dylan Thomas
• User Experience Lisbon Conference
• Button: The Content Design Conference
• Connect with Erica on LinkedIn
• Check out Erica’s website
• Use the code jorgensen-UIB to get a discount for Erica’s book (valid until May 31, 2023)

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