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Episode 267: Content Testing with Erica Jorgensen

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How to Name Your Products and Features

content testing is so broad, there's a hundred ways to do it. Just ask your customers for their input. What words are resonating? That's very, very basic lo-fi content testing. There are other clarity tests like close tests, C-L-O-Z-E. I think heat maps, there's all sorts of ways to get data about your customers.

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