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Episode 267: Content Testing with Erica Jorgensen

UI Breakfast: UI/UX Design and Product Strategy

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How to Use Content Research to Inform A, B Experiments

"Tiny, tiny little words matter. You can do tree testing for your navigation labels," he says. "You can use it for messaging if the way you describe your core product is that clear?" He adds: "A, B experiments take a lot of time and effort."

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