Episode 267: Content Testing with Erica Jorgensen
UI Breakfast: UI/UX Design and Product Strategy
The Paradox of Content Design
"It's hard to write content that resonates with your audience and measuring how effective your content is, is a whole other thing," she says. "I've been writing for well over half of my life. I have some writing chops ... but writing can always be better." Content research helps companies understand what their customers are thinking about the products they're selling. It also gives them an edge when it comes to attracting new customers or retaining existing ones.
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