Episode 267: Content Testing with Erica Jorgensen
UI Breakfast: UI/UX Design and Product Strategy
00:00
The Problem With Upper Field
Upper field was a term that everyone in the company was assuming was clear to their customers. People thought it was a navigation term like in the upper field of your cell phone, when you're using,. they didn't realize it's something to do with the subscription product that they're buying. They also felt like upper field sounded snooty or classist. So one of the most common terms across their website had to get replaced.
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