

Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths
14 snips Jan 27, 2023
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Focus on Top 10% Levers
- 90% of a startup's growth typically comes from 10% of its efforts.
- Focus on identifying and amplifying this vital 10% to maximize impact under resource constraints.
Jobs to Be Done Insights
- Jobs to Be Done framework helps understand customers' real-life context and emotional motivations.
- Align product positioning, messaging, and pricing with what customers truly want to achieve and social perceptions.
Price Raised Without Sales Drop
- Raising the price from 399 pounds to 499 pounds made no difference in conversion for a UK online real estate agent.
- This showed that customers didn't understand the value, so price sensitivity was low when the value was clearer.