SaaS Open Mic by ChartMogul

Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths

14 snips
Jan 27, 2023
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Focus on Top 10% Levers

  • 90% of a startup's growth typically comes from 10% of its efforts.
  • Focus on identifying and amplifying this vital 10% to maximize impact under resource constraints.
INSIGHT

Jobs to Be Done Insights

  • Jobs to Be Done framework helps understand customers' real-life context and emotional motivations.
  • Align product positioning, messaging, and pricing with what customers truly want to achieve and social perceptions.
ANECDOTE

Price Raised Without Sales Drop

  • Raising the price from 399 pounds to 499 pounds made no difference in conversion for a UK online real estate agent.
  • This showed that customers didn't understand the value, so price sensitivity was low when the value was clearer.
Get the Snipd Podcast app to discover more snips from this episode
Get the app