3min chapter

SaaS Open Mic by ChartMogul cover image

Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths

SaaS Open Mic by ChartMogul

CHAPTER

How to Increase Prices at PayPal?

In 2009, PayPal raised prices on existing customers to generate more free cash. The company made $30 million a year from the price increase. But most people don't think in terms of the work they're doing, says CEO Jack Dorsey. "Find 10% of stuff that's going to have the absolute biggest impact on your business and focus on that first and foremost"

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