Matt Lerner, founder of SYSTM and author of "Growth Levers," brings his startup expertise to the conversation. He discusses how to uncover growth levers that can exponentially increase customer acquisition. Matt shares effective strategies for engaging and retaining viewers, emphasizing the balance between viral content and authentic creativity. They also touch on the significance of defining a clear 'North Star' metric for guiding growth and explore diverse monetization strategies that align with audience engagement.

Matt Lerner, Co-founder and CEO of SYSTM and former growth leader at PayPal, shares his journey from philosophy student to growth expert. He emphasizes that growth is more science than art, discussing how AI reshapes the landscape. Matt reveals six essential growth channels and stresses the need for startups to strategically pick North Star metrics. He warns against common mistakes founders make and advocates for deep user onboarding. This insightful conversation blends practical hiring advice with innovative strategies for navigating today's growth challenges.

Matt Lerner, Founder and CEO of SYSTM and author of "Growth Levers", shares insights on startup growth strategies that have propelled over 200 companies. He discusses identifying key growth drivers and emphasizes the importance of understanding customer needs through 'locksmith moments'. Matt uses case studies like Popsa to illustrate how acknowledging bottlenecks and effective messaging can boost growth. He also highlights the transition to a growth-focused mindset and the pivotal role of leadership in shaping successful organizational strategies.

On this episode of SaaS Open Mic:Two common pricing mistakes founders makeHow to apply the Jobs to Be Done framework to pricing strategyPricing experiments to test for price sensitivity90% of growth comes from 10% of the activitiesMatt has worked with dozens of startups and scaleups in his time at 500 Startups and Startup Core Strengths. A challenge that every company must face at some point is optimizing pricing or setting a price for a new product or feature. Matt shares his perspective on establishing and optimizing pricing using the Jobs to Be Done framework.  

Ex PayPal growth strategist Matt Lerner shares insights on how to grow your startup, including finding the 10% that generates 90% of results, prioritizing growth experiments, and hiring the right people. The podcast also covers the importance of a North Star metric, improving internet connection, building the right team, achieving security frameworks, and the role of AI in startups.