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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
May 31, 2024
Matt Lerner, ex-PayPal growth leader turned CEO of SYSTM, shares insights on growth as a science, common startup mistakes, and optimizing growth channels. He discusses choosing North Star metrics, hiring growth leaders, and the impact of AI on growth strategies.
55:55
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Quick takeaways
- Identifying the most impactful growth channels for startups is crucial, ranging from sales and partnerships to ads and influencers.
- Effective growth teams prioritize hiring adaptable generalists with diverse skills over traditional marketing or product backgrounds.
Deep dives
Importance of Understanding Growth Channels
Recognizing the limited number of effective growth channels globally, the podcast highlights that understanding where customers find information is crucial. Whether through sales, partnerships, ads, search engines, content, or influencers, focusing on the most impactful channels for a startup's target audience is key. By strategically selecting and optimizing these channels, startups can enhance their visibility and reach their potential customers efficiently.
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