The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
May 31, 2024
Matt Lerner, Co-founder and CEO of SYSTM and former growth leader at PayPal, shares his journey from philosophy student to growth expert. He emphasizes that growth is more science than art, discussing how AI reshapes the landscape. Matt reveals six essential growth channels and stresses the need for startups to strategically pick North Star metrics. He warns against common mistakes founders make and advocates for deep user onboarding. This insightful conversation blends practical hiring advice with innovative strategies for navigating today's growth challenges.
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Quick takeaways
- Identifying the most impactful growth channels for startups is crucial, ranging from sales and partnerships to ads and influencers.
- Effective growth teams prioritize hiring adaptable generalists with diverse skills over traditional marketing or product backgrounds.
Deep dives
Importance of Understanding Growth Channels
Recognizing the limited number of effective growth channels globally, the podcast highlights that understanding where customers find information is crucial. Whether through sales, partnerships, ads, search engines, content, or influencers, focusing on the most impactful channels for a startup's target audience is key. By strategically selecting and optimizing these channels, startups can enhance their visibility and reach their potential customers efficiently.
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