The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
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May 31, 2024 Matt Lerner, Co-founder and CEO of SYSTM and former growth leader at PayPal, shares his journey from philosophy student to growth expert. He emphasizes that growth is more science than art, discussing how AI reshapes the landscape. Matt reveals six essential growth channels and stresses the need for startups to strategically pick North Star metrics. He warns against common mistakes founders make and advocates for deep user onboarding. This insightful conversation blends practical hiring advice with innovative strategies for navigating today's growth challenges.
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Impactful Work
- Focus on impactful work, as 90% of growth comes from 10% of efforts.
- Prioritize identifying key growth drivers early on, like PayPal's early eBay integration.
Information Discovery
- Growth is about information discovery, not just applying playbooks.
- True growth lies in figuring out details and adapting strategies, not blindly following best practices.
Understanding Growth
- Understand growth's unique aspects: no playbook, selling the unlooked for, and cross-functional work.
- Growth requires adaptability, customer understanding, and strong collaboration across teams.
