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16min chapter
20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Navigating User Experience for Growth
This chapter examines the complex interplay between user experience and conversion rates, challenging the idea that smoother user flows always lead to higher average order values. It highlights how more detailed onboarding processes can enhance user intent and result in better-quality leads. The discussion emphasizes the need for startups to find a balance between optimizing user experiences and pursuing larger growth strategies, particularly in an AI-influenced environment.
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