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18min chapter
20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Effective Growth Strategies for Startups
This chapter delves into messaging strategies and hiring practices essential for startups, particularly those with horizontal products. It highlights the significance of understanding customer motivations through interviews and encourages founders to lead growth efforts while hiring adaptable team members. Additionally, it underscores the necessity of a scientific mindset in evaluating candidates and fostering sustainable growth through experimentation and continuous learning.
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