AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
In Depth
How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
Sep 26, 2024
Matt Lerner, Founder and CEO of SYSTM and author of "Growth Levers," shares insights from his extensive experience in startup growth. He discusses the importance of identifying key growth drivers and applying customer-centric tactics. Leveraging the Growth Lever framework, he highlights case studies, including Airbnb and Calm, illustrating how startups can adapt strategies based on user feedback. Lerner emphasizes the crucial role founders play in engaging with customers to inform product design and the need for structured experimentation for continuous growth.
01:05:57
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Identifying the 'locksmith moment' allows startups to align their offerings with critical customer needs and maximize growth potential.
- Focusing on a few high-impact growth initiatives, rather than spreading resources thinly, can lead to substantial success for startups.
Deep dives
Unlocking Growth Through Customer Insight
The concept of a 'locksmith moment' highlights the importance of identifying when and where customers realize they need a product or service. This understanding can be pivotal for startups, as it positions them to effectively meet customer needs at critical times. For instance, a personal anecdote shared in the episode illustrates how PayPal capitalized on users transitioning to e-commerce, ultimately creating a powerful growth loop. By digging into customer behavior during these moments, founders can shape their growth strategies to align with real user demand.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode