In Depth How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
80 snips
Sep 26, 2024 Matt Lerner, Founder and CEO of SYSTM and author of "Growth Levers", shares insights on startup growth strategies that have propelled over 200 companies. He discusses identifying key growth drivers and emphasizes the importance of understanding customer needs through 'locksmith moments'. Matt uses case studies like Popsa to illustrate how acknowledging bottlenecks and effective messaging can boost growth. He also highlights the transition to a growth-focused mindset and the pivotal role of leadership in shaping successful organizational strategies.
AI Snips
Chapters
Books
Transcript
Episode notes
Popsa's App Store Optimization
- Popsa, a photo book app, quadrupled its install conversion rate by changing its app store description.
- The change highlighted the speed of creation, changing from "fast and easy" to "photo books in five minutes".
Growth Lever Process
- Map the customer journey using behavioral metrics, identifying bottlenecks in the process.
- Conduct user interviews and testing to discover the reasons behind these bottlenecks.
Theory of Constraints
- Startups, like refineries, have bottlenecks that constrain overall growth.
- Focus resources on these constraints to maximize overall system throughput.
