How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
In Depth
Leveraging Growth Strategies for Startups
This chapter explores how startups can identify and utilize growth levers by categorizing strategies into effective playbooks, such as networking and influencer marketing. It emphasizes the critical transition to a growth-focused mindset after establishing a viable product, highlighting the importance of experimentation and understanding customer psychology. The discussion contrasts growth strategies for startups with those of established companies, stressing the need for agility and prioritization in today's competitive landscape.
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