Secret Leaders with Dan Murray-Serter & Chris Donnelly How to grow your startup - Ex PayPal growth strategist Matt Lerner
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Feb 6, 2024 Ex PayPal growth strategist Matt Lerner shares insights on how to grow your startup, including finding the 10% that generates 90% of results, prioritizing growth experiments, and hiring the right people. The podcast also covers the importance of a North Star metric, improving internet connection, building the right team, achieving security frameworks, and the role of AI in startups.
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The 90/10 Growth Principle
- 90% of startup growth comes from 10% of the efforts you try.\n- Success depends on rapidly finding that impactful 10%.
PayPal's eBay Growth Hack
- PayPal found growth through a creative strategy linking to eBay sellers by bidding on items themselves.\n- This created a vicious cycle of adoption that led to massive success and acquisition by eBay.
Focus on Growth Levers
- Map your growth model and identify key leverage points for focus.\n- Gather customer insights and run rapid experiments to find what actually drives growth.