Secret Leaders with Dan Murray-Serter & Chris Donnelly

How to grow your startup - Ex PayPal growth strategist Matt Lerner

Feb 6, 2024

Ex PayPal growth strategist Matt Lerner shares insights on how to grow your startup, including finding the 10% that generates 90% of results, prioritizing growth experiments, and hiring the right people. The podcast also covers the importance of a North Star metric, improving internet connection, building the right team, achieving security frameworks, and the role of AI in startups.

01:08:20

Episode guests

Matt Lerner

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Successful startups prioritize rapid experimentation, understanding their growth models, and listening to customers to effectively drive growth.

To achieve growth, it is necessary to map the growth model and identify points of leverage in the business.

Identifying growth levers is crucial in driving exponential growth for a startup.

Deep dives

Identifying the Right Growth People

To successfully grow a new company, it is crucial to hire the best growth people. Most companies get it wrong and end up having to fire them. It is important to be confident in finding individuals who can figure out how to grow the business and prioritize learning over being right.

Focus on Growth Levers for Company Growth

01:28

Simplify product positioning to drive customer adoption

01:25

Building a Successful Team for Business Growth

01:22

Introduction

3min

Finding the 10% that Generates 90%

5min

The Importance of a North Star Metric

13min

Improving Internet Connection and Building the Right Team for Business Growth

6min

Finding the Right Candidate for a Head of Growth Role

19min

Achieving Security Frameworks, SaaS and Cloud Spending, and the Role of AI in Startups

4min

The Role of AI in Supporting Startup Growth

16min

Understanding the Jobs to be Done Framework

2min

Is there anything harder in business than growing your company? Probably not and that's why we're speaking to one of the best in the growth game - Matt Lerner. He explains how to find the 10% of things that will actually grow your startup, how to hire growth people, how to prioritise growth experiments (it's not the usual way) and lots of other things that can change your company's future.

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