3min chapter

Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

How to grow your startup - Ex PayPal growth strategist Matt Lerner

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Introduction

This chapter features a conversation with growth advisor Matt Lerner, discussing topics such as hiring the right growth people, determining a north star metric, prioritizing growth experiments, and understanding why smart people often struggle with growth. A success story from PayPal is also shared, highlighting their use of a chicken and egg strategy to drive rapid growth.

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