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Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths
SaaS Open Mic by ChartMogul
Is Anchoring a Good Method for Pricing Optimization?
The idea is either there's a high anchor. So you're going to have a really expensive product. And that makes your middle of the range product seem like a better deal. In software, a lot of companies will do this with their month to month versus annual subscription. The other ones I think that really play into pricing are freemium and free trial.
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