Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths
SaaS Open Mic by ChartMogul
Product Management - What Is the 10% That Makes a Big Difference?
Marketing is really about growth and customer acquisition. If you're introducing a new product, nobody's out there looking for it, right? They might mean your product, but they don't know it exists. So we use jobs to be done interviews to understand their life before the product. These are the forces that are at play in customers' lives during the customer journey.
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