SaaS Open Mic - Jobs to Be Done Interview Technique

Bianco: Matt, for any successful business, 90% of their growth came from 10% of the stuff they tried. You can find your 10% pricing or not as quick as you can and focus on it relentlessly; that's a great summary of this podcast. And if people want to use your approach of jobs to be done framework and optimize their pricing through the jobs framework, how can they do that? He says make sure you understand people's first conception of how do they value the product - particularly what are the social and emotional outcomes. Bianco: Thank you so much again, Matt. It was great talking to you.