4min chapter

SaaS Open Mic by ChartMogul cover image

Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths

SaaS Open Mic by ChartMogul

CHAPTER

The Biggest Mistake in Pricing

The way jobs to be done affects pricing is like one, make sure that you frame up the price in terms of clearly communicating the value. And two is remove all the non-financial barriers. First, don't try to fix non- financial barriers by lowering the price because first of all, you're giving away money and it doesn't work.

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