Importance of Trust-Based Lead Generation

Trust-based lead generation is crucial for building a relationship with potential customers and becoming a welcome guest rather than an annoying pest. By avoiding mistakes in lead generation and extending the process, businesses can establish trust with customers before the sales pitch. This can be done by delivering on promises made in marketing, providing prompt and impressive physical deliveries, and focusing on creating a deeper relationship with customers. Trust-based marketing relies on understanding the trust-building process and consistently delivering on promises.