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Trust Based Lead Generation

Dan Kennedy's Magnetic Marketing Podcast

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The Importance of Quickly Delivered, Meaningful and High Perceived Value Items

I love books because they tend to have shelf life. And who knows where they're sitting on the person's desk or on their kitchen table for that one day when they get something else in the mail? So I think it's certainly a mistake not to incorporate quickly delivered, quickly delivered, meaningful and high perceived value items to your clients so that they keep on replicating themselves and referring people to you. The way we were able to achieve the level of success that you had mentioned on that revenue number is by leveraging what we built for consumers to help other advisors also obtain that success. We do a lot of Fox News Network, Affinity tie-in advertising where our spokesperson, a lady named

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