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3min chapter
Trust Based Lead Generation
Dan Kennedy's Magnetic Marketing Podcast
How to Position Yourself as a Leading Expert in Your Field
When you think about leading experts in their fields, it's the guy who wrote the book. And I learned that very young because my dad was a trial lawyer and he would hire expert witnesses. He had a huge case where his expert witness was the guy who actually wrote the book on the subject. So that's when I started working on writing books and positioning myself as this leading authority.
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