Trust Based Lead Generation
Dan Kennedy's Magnetic Marketing Podcast
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The Importance of Consistency in Lead Generation
Dan: "I was able to re-engineer the presence, the environmental marketing by suggestions from Dan and made a huge difference" He says consistency is like how a wild animal who's attacking you can smell fear. If you change your story, it becomes scary," he adds. D'Souza also talks about trust-based lead generation in his new book The Power of Consistency.
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