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How to Create a Smile That Makes Everyone Smile
The next step is to get on TV. And I have a preference for infomercial style formats where there's an interview. You show up quick, and that affords you the opportunity to be the highest and most expensive dentist in your area because you just look different than everyone else. More money is lost here than anywhere. It's just understanding the presence of your space and what it is communicating in a nonverbal fashion to your clientele.