Trust Based Lead Generation
Dan Kennedy's Magnetic Marketing Podcast
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The Importance of Trust-Based Marketing
Trust-based marketing is really about understanding the intricacies of trust-based lead generation and just delivering on the promises that you make. We've re-engineered that whole process to where we've elongated the lead generation process through a series of promises that were made starting with the marketing. There's frustration in that model. Quite frankly, the biggest mistake there is that it ends in the sale.
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