Trust Based Lead Generation
Dan Kennedy's Magnetic Marketing Podcast
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Why Send a Package via FedEx?
"Why send the package via FedEx? Why not give them instant access to it online?" "My answer is simply this. Number one, I work in an age demographic that values a physical delivered product," he says. "I think maybe if you skew younger, you should deliver something online immediately but still send them something in the mail."
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Transcript
