2min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

Trust Based Lead Generation

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

How to Create an Environment That Speaks to Your Avatar or Client

Sagula: You've got to create an environment that speaks to your avatar or client and makes them comfortable. So we took down all the expensive artwork and we put up a bunch of like Casablanca and breakfast at Tiffany's, he says. "We don't rush him into the office to sit him into the conference table," Sagula adds. 'If they want to read instead of look at that, they can'

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