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How to Court the Love for a Long Time
David Perry: Your period of lead generation depends on your price point. If your price point is low, then I don't think you can court the love for that long or else you will lose them. But let's take a great example that you know and that maybe perhaps many of the people on this call with them. You want to go meet with Dan Kennedy, right? So it's as easy as picking up the phone and asking them for an appointment, isn't it, Dave? It's laughable, right?