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3min chapter
Trust Based Lead Generation
Dan Kennedy's Magnetic Marketing Podcast
The Importance of Building Consistency Throughout
There's comfort in those golden arches. And then there's a McDonald's. You know what the kids are going to look like kind of. But we're not going to get food poisoning there, right? Even though Moz says she has the best hamburgers in the world, 19,000 newspapers say so,. She hasn't sold billions and billions of hamburgers like McDonald's has. I mean it's literally it's not about being good there. It's about being consistent. So everything's got to be consistent.
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