Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
The Hybrid Role of Sales and Marketing
01:32 • 3min
The Different Types of Retail Media
04:17 • 2min
How to Target Your Consumers in a Rapid Purchase Cycle
05:58 • 2min
The Importance of Measurement in Retail Media
08:13 • 2min
The Importance of Educating Your Organization
10:37 • 4min
The Importance of Accountability in a Center of Excellence Structure
14:33 • 2min
The Importance of Understanding Digital Marketing Principles
16:28 • 6min
How to Measure Retail Media Effectively
22:06 • 2min
The Importance of Unified Measurements in Organizational Transformation
24:34 • 2min
The Future of Retail Media
26:18 • 2min
The Future of Omni-Channel Marketing
28:13 • 4min