WARC Talks: How retail media is disrupting marketing structures
The WARC Podcast
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The Future of Omni-Channel Marketing
The next logical step forward for omni-channel is to try and take that online presence and make it available to the shopper in store. Another area I think we're going to see a lot of growth in is the growth of data clean rooms like Amazon Marketing Cloud. And another point that we had talked about in kind of preparing for this is the role that the physical store place as the next major media channel.
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