WARC Talks: How retail media is disrupting marketing structures
The WARC Podcast
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The Hybrid Role of Sales and Marketing
Sales and marketing is becoming a microcosm of the whole organization. Retail media has been even more of a catalyst for this type of hybrid role because it's now more important than ever that sales and marketing work together across the organization to be successful. The faster brands can do it, the more successful they will be.
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