WARC Talks: How retail media is disrupting marketing structures
The WARC Podcast
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The Importance of Accountability in a Center of Excellence Structure
Gregory: It's important that when you create this center of excellence structure, that the goal is not just to educate the team about the importance of digital and collaboration. He says it needs to be designed to drive to improve business performance. Gregory: If you don't have the accountability, it's very hard to make a change.
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