How to Measure Retail Media Effectively

In order to be successful when measuring retail media, it really requires alignment across functions. There's so many different metrics you can use and the hard part is deriving insights from those actions. You want to make sure that your sales team, your marketing team, if you have a specific e-commerce or digital team, they're involved in the conversation. Being able to be agile and shift budget where it's needed is also really critical.