WARC Talks: How retail media is disrupting marketing structures
The WARC Podcast
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The Future of Retail Media
I think the number one thing for me is really building in clear and transparent conversations in your JBPs. How can you work with the retailer to say, this is what we have from an investment standpoint? And let's work together to figure out what the best next step is. I think the partnership between brands and retailers needs to be stronger than ever around retail media.
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