WARC Talks: How retail media is disrupting marketing structures
The WARC Podcast
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The Importance of Measurement in Retail Media
I think the puppy example is also a good one because it highlights the value of having this customer lifetime value. It's easier to focus on how my sales are today and tomorrow rather than what they're going to look like in six months or a year from now. But I think that thinking will evolve as retail media becomes a little bit more ingrained in some of the long term plans of the brands that we've been talking to.
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