The Different Types of Retail Media

I was expecting to see more variation from the feedback that we were getting across different categories, but it didn't seem like there was category specific approaches. It's pretty much universal across the board where when you think about omni-channel and you think about how brands are moving at the pace of change with retail media. Everyone's kind of moving towards more of that hybrid role and blending sales and marketing and really breaking down the silos at the end of the day. That's really what it is.