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WARC Talks: How retail media is disrupting marketing structures

The WARC Podcast

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The Importance of Understanding Digital Marketing Principles

Gregory: When you have clear accountability and budget ownership, you give everybody a stake in the e-commerce outcome of the company. He says it's important that everyone throughout the organization understands the principles of digital marketing. Gregory: I think if there's anything we've learned from the COVID experience, it's that we can't take for granted the durability of supply chain.

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