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WARC Talks: How retail media is disrupting marketing structures

The WARC Podcast

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The Importance of Unified Measurements in Organizational Transformation

The companies that seem to be moving ahead of their competition, at least from what we could tell, those are the ones that use a unified holistic set of measurements. It was clear that people on the teams knew what they needed to accomplish. They knew how their performance was being assessed. That makes it real key to make sure that everybody is kind of working towards the same goal. As one of our interviewers talked about, having a North Star that everybody was moving in the direction of.

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