Beyond UX Design 40. Plastic to Pixels: An Industrial Designer's Journey Into UX Design with Matthew McPhail
Jul 25, 2023
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From Plastic to Pixels
- Matthew McPhail transitioned from industrial design to UX after realizing service design and digital experiences were lacking in physical products.
- His background included designing for companies like Dyson, Ford, and Warrior Sports, working with lacrosse players to understand their needs.
User-Centric Design
- User research is crucial in both industrial and UX design. Both fields deeply immerse themselves in the user's world to understand their pain points, needs, and desires.
The Long Road to Launch
- Long product development cycles in industrial design, especially in automotive, can be frustrating. Matthew's work on a Nissan infotainment system took six years to launch.