Making to Stick by Dan and Shapith

Sally Kohn: There are a lot of transferable skills that would apply to UX for sure. She says it drives her crazy when people say, oh, I did UX and it's like, you didn't do UX. "My favorite book of all time is called Made to Stick by Dan and Shapith," she says. 'I find it to be maybe the single greatest resource for how to communicate ideas'