The Importance of UX in Design

After playing lacrosse in high school, he worked for warrior sports designing hockey and lacrosse equipment. He then went on to work at General Motors as a service design designer before moving into industrial design with a small Detroit-based startup. After four years of doing that, he decided it was time to branch out and get some agency experience. "I'm fully invested and in love with sort of the, what I would call like intangible or non-physical space"