How to Design a Better Product

As industrial designers, we absolutely start with our users, right? We understand what are your pain points? What are your needs? What are the compensatory behaviors that you're doing that are designing around a bad product experience or whatever it may be. And so this process of like understanding their needs and starting to build and define problem spaces was virtually identical to what I started reading and seeing a lot of UX designers doing. It was actually the connective tissue for me.