Beyond UX Design

What’s stopping your work from shipping? It’s probably not the design itself. This week, I chat with Guy Segal about the soft skills that make the biggest difference—giving feedback, earning trust, and aligning with your team when things get tough.What if the biggest reason your designs aren’t making it to production has nothing to do with design?You know your work is solid. You’ve put in the hours, iterated on the flow, and covered every edge case. But when it comes time to hand it off or get sign-off, something breaks. It stalls, gets picked apart, or falls flat. Sound familiar?In this episode, I sit down with Guy Segal—design leader and host of Design Downtime—to talk about why “soft skills” are the hardest part of UX, and how improving them can be the difference between your designs shipping or collecting dust. We cover how to give better feedback, how to handle misalignment without blowing things up, and what it actually means to be someone your team wants to work with.This conversation is a must-listen if you’ve ever felt like good design work wasn’t enough. Because it isn’t. The way you show up—how you talk to people, how you build trust, how you respond to tension—is what moves the work forward.Topics:• 00:00 – Introduction: The Human Side of Software• 00:37 – Welcome to Beyond UX Design• 00:44 – Promotions and Sponsorships• 02:31 – The Importance of Relationships in Software• 02:57 – Interview with Guy Siegel: Building Great Relationships• 04:09 – Challenges in Team Dynamics• 05:26 – Empathy and Communication in Teams• 13:00 – Feedback Framework for Better Team Collaboration• 28:58 – Aligning Team Goals and Values• 32:45 – Establishing Team Values and Hiring Practices• 33:27 – Importance of One-on-Ones and Setting Expectations• 35:06 – Empathy and Communication in Design• 36:08 – Feedback and Continuous Improvement• 37:09 – Challenges in Designer-Engineer Collaboration• 38:21 – Managerial Insights and Team Dynamics• 43:09 – Building Strong Work RelationshipsHelpful Links:• Design Downtime• Connect with Guy on LinkedIn—Thanks for listening! We hope you dug today’s episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today’s episode, why don’t you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven’t already, sign up for our email list. We won’t spam you. Pinky swear.• ⁠⁠⁠⁠⁠Get a FREE audiobook AND support the show⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Support the show on Patreon⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Check out show transcripts⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Check out our website⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Subscribe on Apple Podcasts⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Subscribe on Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Subscribe on Stitcher⁠⁠

Thomas Wilson, an award-winning UX, CX, and EX service designer, shares invaluable insights on power dynamics in organizations. He discusses how understanding power can enhance a designer's influence, even without a formal title. Wilson emphasizes the importance of building trust and empathy across generational gaps. He also explores practical strategies for negotiation and stakeholder management, reframing power as a tool for designers to propel change. This chat is a must for anyone looking to navigate their role in the workplace more effectively.

Join Maciej Konarzewski, a Certified Wix Studio partner and solo business owner, as he unveils his journey from a one-man operation to a thriving freelance venture. He emphasizes the power of specialization and the importance of smart tools to minimize chaos. Maciej shares how to ditch the hustle mindset, value community, and create systems that allow greater focus and productivity. Discover the secrets behind pricing, finding your niche, and confidently saying no to distractions—all to build a successful freelance business on your terms!

What if becoming a manager isn’t the upgrade you’ve been led to believe?What if you could grow your influence and your impact, without giving up the work you actually love doing? In this episode, Filippos Protogeridis shares why traditional UX career ladders don’t always work and how he carved out a leadership path that didn’t require a team of direct reports.A lot of mid-level and senior designers assume the only way to advance their careers is to become managers. But what if that path isn’t right for you? What if there are better options? In this episode, I talk with Filippos Protogeridis, who shares his journey from founding designer to head of product design at a rapidly growing healthtech startup in London.Filippos didn’t follow the traditional ladder. Instead of giving up hands-on work, he redefined what leadership looks like for his role, blending vision work, hiring, mentoring, and strategy with the design work he still loves. We talk about why most companies get the “promotion to management” thing all wrong, and how to think more clearly about what you actually want from your next step.If you’ve been wrestling with questions about growth, leadership, and what it really means to “level up” in UX, this episode is for you. Tune in and rethink what success in design leadership can look like.Topics:• 05:00 – Filippos’ Background and Journey• 06:43 – Challenges in Leadership Transition• 14:20 – The Importance of Hiring and Letting Go• 26:33 – Hands-On Leadership and Visioning• 34:54 – Types of Design Leadership Roles• 41:42 – Impact of Layoffs on Leadership• 42:21 – Shift in Hiring Trends• 43:03 – Lean Management and Hands-On Roles• 43:47 – Challenges and Opportunities in Hybrid Roles• 46:21 – Embracing the Founding Designer Mode• 48:53 – Market Chaos and Its Impact• 49:38 – Entrepreneurial Mindset in Large Organizations• 54:58 – Closing Thoughts on Leadership and FollowershipHelpful Links:• Connect with Filippos on LinkedIn• Designary.com—Thanks for listening! We hope you dug today’s episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today’s episode, why don’t you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven’t already, sign up for our email list. We won’t spam you. Pinky swear.• ⁠⁠Get a FREE audiobook AND support the show⁠⁠• ⁠⁠Support the show on Patreon⁠⁠• ⁠⁠Check out show transcripts⁠⁠• ⁠⁠Check out our website⁠⁠• ⁠⁠Subscribe on Apple Podcasts⁠⁠• ⁠⁠Subscribe on Spotify⁠⁠⁠⁠• ⁠⁠Subscribe on YouTube⁠⁠⁠⁠• ⁠⁠Subscribe on Stitcher⁠

Tired of stressing over your UX portfolio? Discover smart ways to showcase your value clearly, even if you’re buried in NDAs or complex enterprise projects. Learn how to simplify your story, prioritize content strategically, and confidently communicate your UX expertise without falling into portfolio overwhelm.How do you turn years of complicated UX work into a clear, concise story that hiring managers actually want to read?This week, I welcome back Aneta Kmiecik, who has made it her mission to help mid-to-senior UX designers tackle the common nightmare of portfolio creation. Having transitioned from architecture to UX herself, she has a deep understanding of the challenges, especially when it comes to showcasing complex, NDA-heavy projects or navigating roles with less visually striking outcomes.We explore practical strategies for creating concise, impactful portfolios without lengthy traditional case studies. She introduces the powerful concept of "project snapshots," a straightforward way to quickly and effectively highlight the core value and outcomes of your UX work. We discuss essential habits for proactively capturing your work as it occurs, rather than scrambling when you suddenly need to apply for a job.If you’ve ever felt portfolio anxiety or struggled to clearly showcase your real UX value, tune in for actionable insights to transform your portfolio approach and confidently land your next role.Topics:• 02:42 The Stress of Creating Portfolios• 02:57 Aneta’s Journey and Expertise• 03:50 Actionable Advice for UX Portfolios• 09:03 The Importance of Work Journals• 14:24 Crafting Case Studies for Your Next Job• 28:58 Common Mistakes in UX Portfolios• 30:53 Common Portfolio Mistakes• 31:57 Alternative Ways to Showcase Work• 33:10 Creating Project Snapshots• 38:27 Choosing the Right Platform• 45:10 Final Thoughts and AdviceHelpful Links:• Connect with Aneta on LinkedIn• Follow Aneta on Instagram• Aneta’s UX Portfolio Course---Support our sponsors!Ok web designers. Let’s talk about the “c” word—creative burnout.You’re working on a site for a really big client, but between resourcing, feedback, tight budgets and even tighter deadlines—it doesn’t make the cut. Wix Studio helps close that gap, so you can deliver your vision with less friction. Built for agencies and enterprises, you get total creative control over every last pixel. With no-code animations, AI-powered tools, reusable design assets, advanced, intuitive layout tools and a Figma to Wix Studio integration, you can design the way you want to and deliver when you need to.And if you’re worried about the learning curve eating into time you don’t have—don’t be. Wix Studio is intuitive by design, so your entire team can hit the ground running.For your next project, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠wixstudio.com

Mara Thorsrud, a UX expert with over 20 years of experience designing for brands like Estée Lauder, delves into the psychology behind successful design. She reveals how subtle elements, like a model's gaze, can shift user behavior. The conversation covers the measurable impact of color psychology, storytelling's role in engaging users, and the ethical implications of design choices. Mara shares valuable techniques for integrating psychological insights into UX without crossing ethical lines, empowering designers to create memorable experiences.

Building a design system is the easy part—getting your team to adopt it is the real challenge. We dive into the hidden elements that make design systems truly successful.What if the real blocker to your design system isn’t tooling or design, but trust?This week, I talk with Justin Crews, a senior product designer with a background in film, systems thinking, and complex enterprise UX. We dig into what it actually takes to build design systems that people want to use, not just systems that look good in a pitch deck.Justin shares hard-won lessons from his consulting and in-house roles, where he has helped scale multi-product systems. We discuss the mindset shift from dictating to documenting, and why building alignment across teams is more important than enforcing rules. One of my favorite insights: your design system isn’t a product—it’s a process.If your components are collecting dust or you’ve hit a wall with adoption, this episode gives you the strategy and language to rethink what design systems are really for. Hit play and learn how to build systems people actually want to use.Topics:• 02:35 – The Challenge of Design System Adoption• 04:39 – Understanding the Role of Design Systems• 08:17 – When to Start Building a Design System• 18:41 – Documenting vs. Dictating in Design Systems• 24:58 – Managing Stakeholder Expectations• 28:24 – Building a Design System from the Ground Up• 40:13 – Building Team Adoption for New Tools• 40:57 – Creating Designer-Friendly Components• 41:47 – Championing and Showcasing the System• 44:22 – Stakeholder Management and Engagement• 46:42 – Measuring Success of Design SystemsHelpful Links:• Connect with Justin on LinkedIn• justinnn.com---Support our sponsors!Ok web designers. Let’s talk about the “c” word—creative burnout.You’re working on a site for a really big client, but between resourcing, feedback, tight budgets and even tighter deadlines—it doesn’t make the cut. Wix Studio helps close that gap, so you can deliver your vision with less friction. Built for agencies and enterprises, you get total creative control over every last pixel. With no-code animations, AI-powered tools, reusable design assets, advanced, intuitive layout tools and a Figma to Wix Studio integration, you can design the way you want to and deliver when you need to.And if you’re worried about the learning curve eating into time you don’t have—don’t be. Wix Studio is intuitive by design, so your entire team can hit the ground running.For your next project, check out ⁠⁠⁠⁠⁠⁠⁠wixstudio.com

In this episode, I chat with Thomas Wilson, a veteran service designer, who challenges the conventional product-first approach in software and highlights the importance of broad, strategic thinking in design.Is the software industry focusing too much on products?Thomas Wilson thinks we’re ignoring the value our core services bring.In this episode, I chat with Thomas Wilson, a seasoned design veteran with a deep understanding of human-centered UX. Thomas has some concerns with the way software is being designed and built right now, but it’s not all bad. There are some things we can do to ensure we build the right thing.It all starts with the concept of the “Iceberg of Ignorance,” revealing how only a fraction of organizational problems are known to top executives. This is a problem when the people at the top start making decisions without much insight into the actual problems. This ultimately leads to misguided product-level decisions.Thomas emphasizes the pitfalls of a product-first approach, by highlighting its limitations in addressing user needs and the broader scope of services. He critiques the trend of minimizing the role of design leaders in favor of product-driven strategies.His fix? Embracing the essential role of service design in creating comprehensive services and experiences. He argues for the integration of CX and Service Design into broader business strategies. This requires a shift from simple usability to a holistic service design approach. This is where true innovation and user satisfaction lie.Our discussion also explored the potential of designers in product management roles, where their human-centered expertise will greatly influence product development. Thomas addresses the challenges faced by UX professionals in current industry practices. He advocates for a more empowered and strategic role for service designers.These insights provide a fresh perspective on the role of design in shaping not just products, but entire service ecosystems. Thomas’s vision for a design-led approach to business strategy resonates with anyone passionate about creating meaningful user experiences.Topics:• 07:26 – Iceberg of Ignorance• 08:35 – We aren’t sharing from the bottom• 10:53 – What’s wrong with Product First?• 17:03 – What’s wrong with calling everything a product?• 19:01 – Usability is surface design• 22:21 – Focusing on product stops working when services span products• 26:17 – The service exists whether you design it or not• 28:48 – Service Designers zoom out and zoom in as needed• 30:03 – Designers would make great product managers• 31:25 – What’s wrong with players/coaches?• 39:24 – Things are broken, but how can we fix it?• 49:03 – CX vs UX• 58:56 – Understanding power and influence and stakeholder management

This week, Edward Chechique joins me to discuss rethinking design careers, ditching outdated career advice, and learning how to survive (and thrive) in 2025’s chaotic job market. We talk layoffs, AI, content creation, side hustles, and redefining what it means to be a UX pro today.What if your job title doesn't define your career? What if your "career" wasn’t the point at all?We were told that if we worked hard, got good at UX, and built a solid portfolio, we’d be fine. But in 2025, none of that seems to be working. In this episode, I sit down with Edward Chechique to talk about what happens when the traditional path to career success just… stops working.Edward has been laid off, ghosted, and judged by hiring managers who didn’t get it. So he stopped waiting. He built his own path—from writing and content creation to launching products and teaching others how to use AI to work smarter. This isn’t a fairytale story about becoming a millionaire. It’s about regaining your agency and deciding what you want from your career.If you're tired of trying to fit into boxes that never seemed to fit quite right, this episode is your permission slip to stop waiting for the industry to come save you—and start building a version of success that actually works for you.Topics:• 02:46 - Redefining Careers in Design• 03:17 - Interview with Edward Chechique• 04:59 - Edward's Journey in Design• 09:10 - Navigating the Job Market• 13:32 - Adapting and Diversifying Skills• 16:24 - Entrepreneurial Mindset and Self-Employment• 27:10 - Challenges and Realities of Self-Employment• 30:38 - Entrepreneurial Upbringing vs. Traditional Employment• 31:55 - Navigating Financial Uncertainty• 33:33 - Saving Strategies and Lifestyle Choices• 38:49 - Cultural Shifts and Economic Impact• 41:42 - Closing ThoughtsHelpful Links:• Connect with Edward on LinkedIn• Watch Edward on YouTube• Follow Edward on Medium---Support our sponsors!Ok web designers. Let’s talk about the “c” word—creative burnout.You’re working on a site for a really big client, but between resourcing, feedback, tight budgets and even tighter deadlines—it doesn’t make the cut. Wix Studio helps close that gap, so you can deliver your vision with less friction. Built for agencies and enterprises, you get total creative control over every last pixel. With no-code animations, AI-powered tools, reusable design assets, advanced, intuitive layout tools and a Figma to Wix Studio integration, you can design the way you want to and deliver when you need to.And if you’re worried about the learning curve eating into time you don’t have—don’t be. Wix Studio is intuitive by design, so your entire team can hit the ground running.For your next project, check out ⁠⁠⁠⁠⁠⁠⁠wixstudio.com

Stefon Towler, founder of Insight and Innovate, dives into his innovative 5-15-5 framework that enhances stakeholder relationships. He reveals how understanding decision-makers' true priorities can turn resistance into support. Stefon shares strategies for crafting messages that resonate across different levels, transforming surface-level presentations into meaningful collaborations. The conversation also touches on the importance of empathy in design and the challenges of creative burnout, offering practical insights for effective stakeholder engagement.